Monday, December 29, 2008

A different kind of audio, thats profitable!

If you haven't hit the Apple App Store lately, you might be surprised to see that an application named "iFart" has reached the "Top Paid Apps" section this week. As you may have guessed, the application generates an array of fart sounds.

The app was developed and released by a New York Times best-selling author named Joel Comm. He has posted his sales figures since the application's launch on December 12.

Check this out:

From the day of launch through Christmas day, the company sold 100,536 copies of an application that generates fart sounds.

At $0.99, that's $99,530.64 in gross sales over the period of 14 days. This translates to a profit of $29,859.19 for Apple, which takes 30 percent off the top of every purchase, and $69,671.45 for the developer.

While 100,000 copies in the first 14 days is impressive, perhaps more impressive is the sheer volume sold in three days. The 22nd, 23rd, 24th, and 25th of December accounted for 85,073 of the 100,536 sales, with Christmas day making up 38,927 of those sales.

Here's a timeline:

12/12 - 75 units - #70 entertainment
12/13 - 296 units - #16 entertainment
12/14 - 841 units - #76 overall, #8 entertainment
12/15 - 1510 units - #39 overall, #5 entertainment
12/16 - 1797 units - #22 overall, #3 entertainment
12/17 - 2836 units - #15 overall, #3 entertainment
12/18 - 3086 units - #10 overall, #3 entertainment
12/19 - 3117 units - #9 overall, #2 entertainment
12/20 - 5497 units, - #4 overall, #2 entertainment
12/21 - 9760 units - #2 overall, #1 entertainment
12/22 - 13274 units - #1 overall

I can't believe what people will pay for! I'm going to release an app called "iBurp" --- oops too late.